Vogue Diversity Variable Logo

Imagine a world where beauty is truly in the eyes of the beholder. Where everybody can express themselves any way they want, and not be judged by it.

Does fashion magazines have a place in that future? If so, how to address the multitude of audiences they reach - a sans serif, universal logo? We don't think so.

A variable logo, equalized to one's liking? Better.

Here's another sneak peek for our talk at DiaTipo on Variable Brand Voices.