Poseurs Branding and Standards Guide

This was a branding project for a yoga studio named Poseurs, an alternative yoga and fitness studio. Some of Poseurs services included goth, punk, and trap yoga. The name of the studio combines the term “poseurs” which the dictionary defines as “a person who pretends to be what he or she is not.” and the concept of yoga which is a series of poses.
When designing the branding of Poseurs, I wanted to mix punk
and alternative imagery with more psychedelic visuals.

Check out more images on my portfolio.