Jeep - Challenge the Unchallenged - Print01 Everest

Hi y'all!

I just wanted to share a series of 3 print ads I created for Jeep as part of a copywriting class. The campaign objective was to introduce the new Jeep Wrangler Rubicon 2018. Instead of displaying the car's new features, I decided to tackle a different angle and focus on the consumer/driver.

"Challenge the Unchallenged" triggers the driver's inner adventurer/explorer by highlighting these places in our world (or beyond) that have been reached, discovered, and explored by people who weren't afraid of the unknown. The Jeep Wrangler Rubicon 2018 isn't a car meant to be driven on-road and needs a driver who's ready to go visit unexplored places and face new challenges. Do you have what it takes?