Cove - Brand Identity

Cove is a clothing retail store. We offer high quality clothes. The name came from the words "Cave" and "Cover". Our goal is to get the balance between the casual and formal styles for our customers.

Problem : We need simple, remarkable and scalable mark to fit printing and embroidery applications, The mark have to serve the idea of the formal and casual styles balance, it should have the messege of simplicity.

Solution : After our researches and sketches, We found the Bow shape and we believe in it as a suitable mark for the client needs because it is simple, remarkable, scalable and a strong mark for a clothing brand and after all it refers somehow to the balance concept.

Concept : In the beginning, we made some researches about some words that the client mentioned in our creative brief we have sent to them before. We found words like Cave, Balance, Formal, Casual and Cover and we found that the "Bow" is the best shape we can extract from all of these category.

https://www.behance.net/gallery/73405301/Cove-Brand-Identity