Ad Campaign for Ego & Ixta Concept
The idea behind the Ad campaign was to create enticing images that would not only appeal our audience but would also be informative of the fashion brands message of helping out nonprofit organizations in our communities on a larger scale.
Again, our target audience were local young adult professionals looking to give back to their communities without necessarily having to think about it twice. This was achieved with Ego & Ixta's fashion brand by providing fashionable modern clothes in the affordable luxury market, as for a percentage of every purchase goes towards funding and donating to nonprofit organizations in the San Francisco Bay Area, this seasons issue focusing on the nonprofit " The Bay Are's women's and Children's Center" .
For details as far as color scheme research and process of design please feel free to visit my portfolio website at :