ZeSa Fitness

A brand system created for ZeSa Fitness. Featuring a mark that is graphic, dynamic and hints at flexibility. The evolution of the icon is flushed out with a system that holds a strong 30-something family.
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Fitness expert, Shanti Rainey, approached us with a revolutionary idea for a product and approach to full-body conditioning. He had prototypes, a backlog of big picture dreams and the fire in his eyes as he explained it all. At the core of the system is an unstable workout surface, which is adjustable and always challenging for users. Our particular challenge was to brand this new philosophy and device in a way that was appealing to a market still emerging: people with the patience and concentration of yogis, but possessing the gym-rat's desire to achieve bodily perfection. Challenge gladly accepted.
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www.zesafitness.com