PhotoArk - Logo Before After

Unsolicited redesign for this year's Explorer of the Year - Joel Sartore's project PhotoArk. I have the utmost respect for Joel, and the work he does, so it really was just a fun exercise to see what his wordmark would look like if it was updated using NG's new typeface.

Also this identity reminds me of this Portlandia bit:
https://www.youtube.com/watch?v=iHmLljk2t8M