Scoop Society Logi

Scoop Society Logo design
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#BehindTheDesign Was commissioned to come up with a uniquely memorable logo for secrecy and expression. The most challenging part in designing this particular logo is to come up with a mark that is both exclusive yet inviting…
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For exclusivity or secretive mark, out of dozens of iterations, we narrowed down our options to a hooded person facing the side. While that checks the box for secrecy, how about the “inviting” aspect?
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While “form follows function” (Hooded person = secrecy), we can also characterize the mark through the use of colors (colors = emotions). Thus, we came up with a spectrum of vibrant colors to be flexibly used in the logo and in other materials.
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While the platform is exclusive to certain people, the logo hopes to achieve inviting aesthetic which promotes the openness and expressive tone of the business
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Some key takeaways when designing logos:
1. “Form follows function” can be translated to ‘symbol follows function’ sometimes the most obvious one’s are the best.
2. Use color as an extension to the mark’s purpose.
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Hope this may help some of you overcome design challenges 🙂Cheers!
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