INVERTIRIA - Investment Startup - Logo

Invertiría in Spanish means "I could/would invest". They claim having some proprietary artificial intelligence algorithm behind their software. That's why they asked to play around the last 2 letters (IA Spanish for Inteligencia Artificial). Wanted to keep it clean and not emphasizing the AI thing because lets face it, that's old news these days. Instead I used a leaf-like icon and tried to create the ups and downs of the investment process (arrows in negative space). To finalize it, I gave the same treatment to the dots on the letters I.