Form - Interaction design

"Expedia lost $12 million per year by asking one additional question (company name) in their booking form."

Source: https://www.ventureharbour.com/form-design-best-practices/

When I stumbled upon this information, I decided to dive into what are the foundations of a good form design. I studied the best practices and tried to implement them into a ghost project.

The form was designed in Figma and the interaction was implemented in Webflow.