Future tense: How much sugar goes in your Coke.

Imagine a future where you get to choose how much sugar goes in your favorite soda.

Now how about the logotype in the can comes puffed in the exact sweetness selected?

From Coca-Cola Zero, then Light and all the way to Sugar High, enjoy Coke®.

This is a mock-experiment to show how brands can craft Variable Brand Voices® using the latest type technology, namely variable fonts.

It's also a spoiler for our talk at DiaTipo SP 2018 - Latin America's biggest event on Typography - http://2018.diatiposp.com

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Fun fact #1 : all 407 points in the logo need to be compatible in order for the animation to work.

Fun fact #2: Thought the fat one came out pretty cool, even the hyphen gets bloated.