NYC 42nd St. Station

This animation was created to go on the new digital advertising boards at the 42nd St subway station in NYC.

This design uses a watercolor effect to reveal a site-specific photo. In this case it is the 42nd st/Port Authority station in NYC. The video was created to be displayed on the new digital advertising boards. The boards have a 3 inch gap between each other which is represented in the sample provided.

This design was created as a template so that it can be used in any station and the information and background are easily changed to the specific area.

This is just a mockup but you can see the real thing at the 42nd st/Port Authority station in NYC.

Enjoy!