Aatolva

Working on a new brand called Aatolva which is a full redesign project of a Project Management consultancy company.

Aatolva is a female name of Finnish origin that means Old Wolf.

The brand values that gave origin to this concept were: Stewardship, Collaboration, Communication, Integrity, and Adaptability.

The logo: Aatolva, represented by the old wolf with lots of experience who led many wolf packs (teams) towards success.

The wolf inside the letter 'A' at the beginning of the word represents planning/strategy/wisdom from the very beginning and from within. It is the representation of Aatolva providing value as an integral part of the process (inside the element) and looking forward to analyze the entire process while providing its expertise to improve processes.

The logo is one continuous flow with ups and downs representing the ever-changing processes faced by every project/team. The harmony of the flow and the integration between elements demonstrates how a process, in spite of continuous changes, can be harmonious and flow continuously.