Logo challenge #4. "Freight First"

Logo challenge from @logocore. No 4
(first version).
Do you see the arrow and number "one"? ;)
Please for some feedback.
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Client: "Our company is an intermediary freight broker between a shipper who has goods to transport and a trucking company who has the capacity to move their product from point A to point B.
(...)
The entire company is built on the foundations of trust and security with our clients, and the logo design has to reflect these core values.
(...)
We’re not looking for a logo that is eye-catching or even colorful. It just has to convey the company’s industry experience and professional services. Ps: I’m not opposed to the idea of replacing the ‘First’ in our company name with the number ’1’."