Zippii Toys Full Logo

This was a fun logo to work on as it was inspired by an innovative electronic toy retail store opening in the near future in Fountain Valley, CA. Zippii Toys store concept relies on creative fun mobile electronic toys for adults and kids powered by batteries, & more.

Logo:
The design idea starts with "Z" + battery concept. This is a minimalist design infused with a few clever traits of the business. The Z started with a sketch, & on screen was cleaned up to suit with the font type. Color choice was to be business & fun so I chose lime green, which also suits the battery charge bars. The "+" & "-" added to the front & end of slogan adds a hint of their signature look, battery powered.

Branding:
The logo was designed so that it can display a clever story that the business is an electronics store. Their slogan was developed to briefly describes what Zippii's motto is about, "empowering your fun." They promote their products as a good way to enjoy life. Outside of directing to kids, they promote adults to take time to enjoy life when possible, & sometimes it's good to just be a kid again. Again, the negative & positive symbols can play into future simplistic designs when they start to #advertise. Lastly, an additional tagline I discussed with the client is "Zippii Time!" I think it's a catchy phrase for future marketing & advertising.