Facemp Rebranding
Its mark is composed of a logo of straight and solid forms that intersect and with alternating weights through opposing fill, conveying the idea of progress. The visual formation of the logo is based on two letters F, in perspective, that cross each other, being able to obtain several semiotic references at its disposal, together with the strategy of conceptualizing it. Complementing, the brand is made up of a logo with Roman typography in the upper box forming the name of the institution in an imposing solid form and not very rigid in its geometry contributing to the modernization of its identity. Its colors complement the identity of the brand, maintaining an alliance between the institutional solidity of Azul Marinho and the daring modernity of the softer hue of Azul, making reference to technologies and data transmission, root of the interactions in the world today. Still referring to the visual identity, two more colors have been chosen to support the brand, Pastel Red and Yellow Mustard, which help in modern and striking composition thanks to the contrast that these colors offer to the main colors.