Kakola brewing company

I had the pleasure to work for the new Finnish craft beer company Kakola Brewing Company. I was in charge for the concept, brand identity and all further materials such as the beer labels and cap design for example.
The task was to create a clean and easy understanding label design to make the everyday beers stand out in a unique way but following the look and feel of a scandinavian design.
Simplicity but fresh and unique.

Through the pattern design the labels communicate to the customer in a playful way the flavour and taste of the beer.