metro co-live || logo 1

This is a test logo for a startup, metro co-live. My inspiration comes from how NYC's subway system signs make me feel. Generic, but pretty.

I wanted the logo to be composed of primary colors, as a living space is one of our primary needs as a human. Specifically, the colors from left to right are: EFA747, C74C40 and 425593.

I also wanted the logo to reflect some form of the letter M, which I feel can be felt through the descending rounded squares, almost like a cursive M.

The fonts are Brandon Grotesque Medium & Regular. I love how modern it looks, though a part of me finds it a little cold and/or robotic for a co-living space. But! I think that for a modern co-living space, it could work well.

The logo also has a three-dimensional tinge to it. I see stairs either going down or up when I look at this logo.