Gulf Gas + Power home page animation
Hey all! This is the home page I designed for Gulf Gas + Power, a new Dutch energy provider.
The UX concept was to use the power of gamification to direct the user to the Get Quote flow. For this, we designed an interactive background that would visualize the type of energy the user selects and change color accordingly.
Our research showed that users find energy providers’ websites, in general, too noisy and confusing. To avoid that, we focused on keeping the site’s overall design very clean and clear.
Let me know what you think :)
Cheers for checking it out!