DIE FRACHTWELT

The first element that we wanted to be represented in logo was the first initial of “Frachtwelt”, letter F. With a special construction of the letter F and by duplicating it and placing it in two opposite directions we created a negative- mirror reflection where we acquired the Arrow Symbol that is usually used as a symbol of movement and direction. Combination of an up and downwards Arrow Symbol in this logo speaks on behalf of sea-air-ground freight nonetheless speed. The upward Arrow represents air-freight at the same time north west side while the downward Arrow the sea-freight and south east side, by creating in the middle a fine line that appears for ground-freight and at the same time we obtain a speed symbol that represents speed of freight.