Hummingbird | Wellness Spa Brand identity

This concept was initially born strictly out of the image of a Hummingbird, which crossed my thoughts over breakfast and refused to leave. I began sketching and researching the hummingbird. Days later, after sketching many iterations of the hummingbird, I felt a logo beginning to take shape. I began exploring how the Hummingbird logo could be used as both a Combination Mark Logo, as well as a Logomark. Eventually I selected 3 options and a larger concept began to emerge as well: how to use the hummingbird logo to convey a message of healthy, wellness and relaxation. Hence the idea to create the spa showcase.