Cherrypicked Branding

Super excited to share the finished branding for Cherrypicked. I was lucky enough to collaborate with the super talented Alana Louise and I'm really proud of what we were able to end up with.

These will probably go live sometime in December to coincide with the design refresh that we'll be rolling out.

Attached are some variants that will get used in different contexts based on affordances in space and how likely a viewer is with the brand (eg we may be able to get away with the "C" alone when users are signed-in on mobile). The nice thing about passion projects is the room to experiment, looking forward to seeing where this direction will take us.

Attached is a quick processing video for sketching the full-body fox. You can also see part one and part two in real-time of how the reference sketch turned into the final polished version (Probably best to play these with the sound off, sorry! 😅).