Moco

Moco is a concept cold-pressed juice that uses premium organic ingredients. Moco does this by creating products that will also encourage you to live better. The iconic element of the Logo is the abstract exotic fruit. Undefined it gives a sense of the fruity qualities within the juice and can also be used for all the flavors. The icon is used within the word Moco and also can be used separately. The icon in addition to the wave graphic elements brings in the old school beach flair. The rest of the logo is made up of the retro typography and the use of linear dashes, which are more modern; this balances out the overall logo design.