Young Women Trust #NotWorthLess Campaign Animation Style Frame

One of the styleframes I designed for an animation job for @youngwomenstrust a small charity which supports young women on low or no pay in England and Wales. They approached me to direct and design a series of 4 short animations in support of their #NotWorthLess campaign against age discrimination in wages.

At present, under-25s are legally eligible for a lower minimum wage than over-25s, despite often doing the same work, having the same responsibilities and having the same costs to pay. Under-25s are basically paid less than their colleagues for the same job just because they’re younger. At the moment the law allows that.

#NotWorthLess is a calling on the Government to extend the National Living Wage to young people and significantly increase apprentice wages.

Each of the animation tells the story of a young women who struggled because of that and it’s narrated by the protagonists themselves. Head over to my profile page to watch the whole series.

Find out more about the campaign: youngwomenstrust.org/paid-less-worth-less