Logo design for The Highball

The Highball is Alamo Drafthouse Cinema's special event venue next door to their South Lamar theater location in Austin, TX - The swanky “Mad Men” brand created for this unique venue is a classy, curvy script design that brings to mind rat-pack era Vegas signage and complements the plush and cozy interior. The secondary “HB” monogram mark is further incorporated throughout the interior and on branded merchandise within.