Gumi Vitamins Packaging

Loved working with the guys at Gumi to create this bright packaging.

The brand has been designed to stand out in a scientifically-led category. Pared-back messaging on the front of the pack helps it stand apart from competitor brands. The design avoids much-used characters or people imagery. Instead, the focus is on brand name visibility and shelf presence.

Would love to hear what you think of this one in the comments below.

Read more about Gumi in this article by The Drum Magazine:
https://www.thedrum.com/creative-works/project/almighty-brands-branding