Recipe App – Shopping list and main calendar

Hey all,

This design is part of the whole app I designed for Meal Mentor / Happy Herbivore.

What is Meal Mentor? It's a Vegan Recipe Startup that removes the guesswork from vegan and plant-based lifestyle for good. Providing a cook-at-home meal plan that can be prepared in as little as 60 minutes during the whole week.

Goals
Designing and transforming the business from PDF's meal plans to a quick mobile experience. This had to be done while taking into account the less amount of features possible and keeping less work to translate the previous 367 recipes from the past.

Approach
As the company’s motto tends to minimalist and a healthy way not to count calories, we chose to use a simple, and approachable way of showing recipes. We avoided giving the sense that it was a Vegan recipe application but mostly a plan for your cooking experience. We took the approach of keeping information at a minimum only showing key information such as time and amount of servings.

Results
We launched the application in its simple form quick based on our decisions, and our costumes are loving it. Next step will be to develop stand-alone features like instruction mode, using Instacart API, etc.

An MVP of the product is out: App Store link