SA Expeditions - Brand mark

SA Expeditions creates private custom tours to immerse you in nature, culture, and adventure in South America. Their mission is to build life-changing journeys that support conscious exploration and promote conservation.

The rebranding of SA Expeditions was created to elevate not only the company and employees, but also their customers. The clean and classic logotype used to represent the identity of SA brings a level of sophistication that will leave customers truly feeling like they are in the hands of trusted experts and industry leaders.

The subtle continuation on the crossbar of the “A” signifies the journey our customers go through when planning with SA and also the journey that they are going to embark on.