NSU Logo Concept

NSU Motorernwerke AG was a German car, motorcycle, and bicycle manufacturer. The most famous technological contribution from the company was the use of the Wankel rotary engine in their Spider and Ro 80 models. They were eventually purchased by Volkswagen. The company helped form the basis of Audi.

My approach was to reference the triangular rotor component of the Wankel engine design with a dash of no nonsense German industrial design circa mid 20th century.