Tastemade - Logo Redesign

Early this month I challenged myself to pick famous logos that I liked but needed some love and attention.

It was important for me to keep the brand equity that has been built over the years and make something that is still familiar yet new and refined.

Tastemade rolled a new visual identity today. You can check that here https://www.tastemade.com/ Personally, I like the choice of the new typography, color and pattern system but I am less sold the new logo, both the wordmark and the stand-alone icon.

Check out the attachments.

Let me know what you think in the comments, which logotype do you like best? and if there is something that you think should be improved upon.

Lance
Lettering & Brand Design
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