"User feed" redesign for Social innovators community

📆 Project executed in 2018

📍Design sprint problems:

1️⃣ Users are not incentivized to fill in profiles (which the platform needs in order to create better community engagement).

2️⃣ «Platform offers 4 equally important tools, but at the moment everyone knows it only thanks to the «Crowdfunding» tool.

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📍Brief:

1️⃣ To motivate the users to fill in their profiles 2️⃣ Reposition from «Crowdfunding platform» into the «Social innovators community» 3️⃣ Educate users how all 4 tools improve social influence among the community

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📍Solution

1️⃣ The transition from "User Profile to User Feed"

2️⃣ Interactive multi-step onboarding

3️⃣ Connection with community and interests

4️⃣ 2 scenarios: "Created" / "Following"

5️⃣ Simple cental switch between the tools

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