Febreze Noticeables

Objective: Create complete packaging solution for a new Febreze Product line that releases alternating scents. It should fit in the Febreze family of products and ladder up to the Febreze equity of Breath of Fresh Air.

Concept: Express yin and yang meets fresh air. Yin and Yang helps shows the functional duality of the product. By taking the yin and yang out of its traditional circle, the package reinforces the traditional equity of Febreze.

Designed while working at Landor Associates