Lumi – Small business funding

This is an early concept piece for a Melbourne based Fintech Co specialising in Small Business Funding ~ Lumi • https://www.lumi.com.au/

The project is a partnership with the awesome guys at Avenue Studio where I helped to buckle the brand with a provocative visual aesthetic.

In the early stages of a project like this I like to try various colour combinations paired with the already established brand colours to see if I can equip the brand toolkit with a wider palette; helping to keep the brand fresh and allows a great level of flexibility. However, do keep a tight reign on the exploration as it can sometimes lead to a lack of consistency.