Lumi – Small business funding
This is an early concept piece for a Melbourne based Fintech Co specialising in Small Business Funding ~ Lumi • https://www.lumi.com.au/
The project is a partnership with the awesome guys at Avenue Studio where I helped to buckle the brand with a provocative visual aesthetic.
In the early stages of a project like this I like to try various colour combinations paired with the already established brand colours to see if I can equip the brand toolkit with a wider palette; helping to keep the brand fresh and allows a great level of flexibility. However, do keep a tight reign on the exploration as it can sometimes lead to a lack of consistency.
business
characters
digital
finance
fintech
james oconnell
lending
lines
lumi
minimal
money
thumbprint
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Posted on
Nov 13, 2018
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