STRIIIKE Site

STRIIIKE, established by the Streicher sisters, a power trio of beauty experts whose star clients include Emily Blunt, Anne Hathaway and Jake Gyllenhaal. The girls united their forces to build a Beverly Hills beauty studio and Idol was selected to build their brand. Celebrities in their own right, the sisters and the STRIIKE brand continue to expand into top tier product releases and collaborations.

In addition to developing the brand, which included naming, identity design, color palette, and tone of voice, we designed a series of directions for their digital presence. This site direction showcases the girls and their space in downtown Beverly Hills. Rich photography portrays the taste and style each sister brings to her respective client base and delivers on the essence of the STRIIIKE brand.