MP Natural Series OOH

When we worked with MusclePharm on the the strategic design initiative, focused on rebranding and redesigning their packaging, one of the sub brands we developed was for the suite of Natural Series Products.

We utilized consumer insights, identified through vigorous research and customer surveys, to better understand what their audience was looking for. That data helped us articulate and craft a design system that felt welcoming and trustworthy by reducing noise, clutter, and irrelevant information. This is a great example of why hierarchy is so important.

To tie it all together, we utilized active imagery that portrayed athletes engaging in adventurous outdoor activities to promote the lifestyle Natural Series supports.