Doctorpedia Homepage (unused direction)

Doctorpedia is an online healthcare resource, serving as a human-centric alternative to WebMD. This digital repository of credible and authentic videos, articles, links, tools and other resources from actual doctors, was in need of a major brand and product elevation. Idol came to the rescue, weeks before a major investor meeting and helped revamp the key product components including branding, tone of voice, design direction, and UI/UX design to give them a more contemporary, approachable, and trustworthy product.

This direction didn't make the cut, but was a worthwhile exploratory version that sparked additional ideas.