Beesly Branding

A few weekends ago we took part in Hatch This in Asheville, NC. It's a hack-a-thon weekend reflective of shark tank, where you must pitch a business ideas to investors who will then select 8 groups to form and develop their ideas over the course of 3 days.

Our team formed as KISS Reporting, but as the weekend went on I took charge on rebranding the product which is where Mr. Beesly, our assistant character came about. The product we were designing is to help small business owners better navigate the complex world of running their companies, much of which is done through vocal updates and quick notifications.

Because of this I wanted to create a friendly character and tone that would be welcoming when things get tough and while dealing with what most consider to be boring subject matters. The name is derived from Pam Beesly from the office - a trustworthy and loving companion. And the dog character is to reflect characteristics such as trust, loyalty and honesty.

We're happy to say we won the hack-a-thon weekend and will be officially designing and the developing the product fully using our winnings! More to come soon!