keenvil ID

One of the things I enjoy the most in my career is bringing brands to life. This is a concept art my colleague Santino and I created for keenvil, the first Argentinian company oriented to smart communities through technology. Together with the team we created from scratch keenvil’s identity. Benchmarking, value preposition, brand concept, brand pillars, brand personality, brand imaginary and commercial wordings were some of the stuff we got immersed into. Although keenvil’s owners didn’t buy the full proposal, some of our job remains in their current identity.

Brand DNA & Art direction: Martín Hoare (that’s me!) and @Santiago Soria (that’s my mate!)
Keenvil team: Gesualdo Bertelotti (CEO & founder) & Franco Monsalvo (CTO)