Gigel - Brand Guidelines // Hello Dribbble!

👋 | Hello Dribbble!

This shot is an overview of a brand guideline I put together for a recent client project showing the construction of the custom wordmark and icon along with colour palette and the visual direction for the brand.

Gigel, pronounced "giggle" is a product company that provides innovative and thoughtful low-tech solutions for the home. The brand is sharp and modern, but with a twist of personality. The tilted 'e' in the wordmark to playfully represent a laugh or "giggle".
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🎉 A massive shout out to @Matt Pilott for the Dribbble invite.