Audemars Piguet - Customer 360 - Exploration Phase

Hi everyone,

For this project we partnered with Sugar CRM as their external design team. They shared their insights on Audemars Piguet’s brand, culture and customer base, and ensured we had all we needed to bring our skills and expertise to the solution.

Client
Audemars Piguet is one of the most luxurious and highly sought-after watchmakers in the world, and the only Swiss watchmaker that remains family owned.

Problem
As a traditional brand famed for its high-touch customer service, they needed help to embrace new technology and better connect the refined atmosphere of their boutiques to their digital interface.

Solution
Our goal was to align the user experience with the brand concept, which we achieved by refining and improving user flows on their in-store iPad app, and by giving it a new look and feel that was both modern and responsive. We worked with them to bring the latest technology to the in-store experience, and support their staff to offer the best possible care and attention to customers.

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Unfortunately, all this will probably never see the light of the day, as it currently stands the project is dropped like a bag filled with broken dreams :)

Buuut that doesn't mean we can't share all the exploration we did during our design sprint.

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All these screens represent an exploration of the same screen. They all showcase different ideas on representing watch collector's actionable data. The idea was to help storefronts make faster and quicker decisions, reach out to clients and easily setup maintenance dates for particular watches etc.

All the best,
Filip