The Back Story Site Design

The Back Story is a niche guardian service designed to foster and assist child actors looking to move to Los Angeles to pursue the entertainment industry.

The team behind The Back Story creates a safe, trusted, and nurturing environment that parents can count on. Whether it's driving kids to auditions, rehearsing lines, or acting as a legal guardian, The Back Story is here to help the scenes of your life run smooth.

Idol was selected as the creative partner to help create their entire brand package from the ground up.

The word 'Actor' is used as a cornerstone element of the wordmark we developed — expressing a direct tie to the business.

Scope & Services

Identity Development
Brand Package Creation
Brand Guidelines
Site Design (UI/UX)
Brand Collateral Design