FitMiss Athletic Swag

During our strategic rebrand engagement with the team at Muscle Pharm, we also rebranded their women-specific series of products called FitMiss.

We developed a brand that spoke to women, not at them. The hand-drawn mark felt contemporary and edgy with a nod to female badasses everywhere.

We then took the brand and applied it to a series of products and swag that customers would actually want.