Free Trial Signup - ServiceBridge

Sign up form should be as simple as possible, however, you may increase the conversion by including elements for social proof and alternative ways to login. The biggest opportunity for improvement is to find areas to reduce the obstacles (unnecessary form fields) and friction.

It's all about finding the delicate balance between what the user is willing to provide and what the product needs to capture to get the relationship started.

This is launching soon and we'll be testing and measuring the conversion. Do you see other opportunities for improvement?