Surrey Falcons Brand Identity
Part of a brand identity project for the Surrey Falcons, a junior hockey association from Surrey, BC.
Our approach was to create a dynamic, energetic brand identity, to better resonate with our young target audience. Contrasting black and white lend depth, while energetic red and modern gray round out the identity. A sense of speed and forward motion guided the development of brand assets and materials.
Check out the complete project here: https://www.behance.net/gallery/72370799/Surrey-Falcons
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