Plonk Brand Ad

This is an ad we did for a local upscale wine + cocktail bar, Plonk, for the Frontier in-flight magazine. Above the bar, they have a distinctive wall with painted Montana cattle brands that has been restored from the historical building's original bar - and they really wanted it to be incorporated.

To tie this together in an ad, we created a a"cattle brand" for the company (which represents: P, 'Long K', Bar= Plonk Bar) which is mixed in with the other falling cattle brands & used a play on words for the copy with "branding montana".

what do you guys think?