BLL - Logo Mark Concept #1

First take on the BLL new logotype. In our opinion a great execution by the awesome team at Soulmates and @Charlie Isslander

BLL is an android and ios mobile design and development agency based in New York.

With the logo mark, we wanted to achieve connection between the wording "bll" and the binary computer language indicated by "1" (rectangles) and "0" (circles).

Unfortunately, the mark didn't pass the initial feedback round, as it seemed too abstract in its direction.