Union Bank Campaigns

MUFG Union Bank aims to be a foundation of strength committed to meeting the needs of their customers, serving society, and fostering shared and sustainable growth for a better world.

Williams Lea Tag was tasked with creating "top of wallet" campaigns that aligned with the bank's mission. Working closely with team and channel leads—cards, materials, and strategies were developed to retain, update, and grow the Union Bank customer base.

By identifying the audience and messaging, cohesive campaigns were developed that adhered to brand guidelines and often resulted in a 400% increase in response rates.