Slava Branding

Slava is a new, independent clothing brand from southern Poland. It's inspired by Slavic culture: nature, gods and demons. It's our oldest, original and forgotten roots, often mysterious and forgotten.
Our task was to create logo design and elements of visual identity. The key associations were: nature, oak (a symbol of strength and often object of worship), strong men and beautiful women. Slava was meant to be 100% of that.