Logo mark
This was a logo mark I finished recently for a company that handles insurance and employee benefits. They help go to bat for small companies and provide employees with the most competitive coverage options around. Conceptually I wanted the logo to represent keeping humans at the center while alluding to the infinite possibilities this company can offer through their broad network of offerings. Aside from it being indicative of a medical cross, it creates several strong iconic representations that break from the sterile feel that saturates the health insurance industry.
