Hyundai Homepage (unused direction)

This was an unused homepage design direction we created while working with Razorfish LA to pitch the redesign of Hyundai.com

The Razorfish team tapped Idol for a 4 week strategic design sprint which resulted in a fully functional prototype for key users flows expressed through an elevated systematic design language we developed.

While this direction didn't make the cut, the exercise in simplicity was still valuable.